RAGE BAIT WORKS

If you’re like me, your algorithm is most likely focused on cars of the past, present, and future. I bet you have come across this particular content creator.

This is THE EV GUY, AKA Jordan Marsden.

He attracts views and interactions by attempting to rage-bait people who have not adopted the mindset of an EV owner. I mistakenly interacted with him by asking questions out of genuine curiosity. I have not gone there to comment maliciously or to belittle, as I am too old for childish antics, but you certainly get that response from him.

He established his “company” in 2024, and it has taken off for him which is impressive to be fair.

It is a shame that this is the company ethos, to be honest. I personally have mixed feelings about EVs. There are parts of them that really appeal to me, and I am very impressed with how fast the industry has improved things like range and charge times, as these were the biggest factors I did not like at the start. So, when you see content like this guy’s, where it is deliberately trying to insult people like me who are on the fence, it pushes me back ten steps from wanting to go in that direction with the cars I choose to drive.

I think what Jordan is missing here is that it is okay to have different preferences, and it does not make you a bad person either way. You wouldn’t believe this fact by looking at his content, though. He comes across as smug, to be honest—unable to understand and accept that EVs are not perfect either. Although they may be the way of future motoring, there is still a need for ICE vehicles, be it due to cost, convenience, or personal preference.

The new car market, be it EV or ICE, has gone in the direction of a throw-away attitude towards ownership of cars. The way the governments have pushed the car industry is reminiscent of a phone contract, when the best way to lower your carbon footprint surely is to keep hold of your car for longer. The introduction of technology in vehicles in general is making people lazy drivers—less aware, less able. Then, to add to it, the lack of ability to keep on top of repairs means you are pushed into paying premium prices to garages in a world where the cost of living is prevalent. How is this appealing?

The irony of him posting this.

The fact still remains that EVs have not been around long enough for everyone to be convinced yet, and that is okay. My wife dailies a 2010 Volvo dirty diesel that we paid 3k for back in 2021, and then you see this guy posting that it is “proven” that EVs outlive ICE cars? Where are all the 2010 EVs? I basically daily a 1988 Ford Escort. Where are the ’80s EVs at? This isn’t me throwing shade at EVs; it is just an observation. I asked a few times on his content who owns the oldest EV on there, and the responses I got were hostile. Why? How is that not a valid question?

And then you get the Tesla lot—that is a whole new level of cult, to be honest. My brother is one of them. It is like Tesla is considered the Messiah of EVs when they are nothing special. Fast charging is not exclusive to them anymore. Build quality is substandard, but at least they are on the cheaper scale these days, aye. I have driven my friend’s one, and it was fun—that was true. My PERSONAL PREFERENCE was that I didn’t like the simplicity and didn’t like the reliance on technology to get in and out of it. I felt it was a gimmick that put novelty in front of safety.

I shared a news article about a poor family being burnt to death in Germany due to the technology being the obstacle in them getting out and people getting in. The comments I got were not of sadness, not of acknowledgment that MAYBE, just maybe, this was an area of concern, but like I had insulted the late Queen or something. Feedback doesn’t mean you are “anti,” FYI.

Another issue I can't get my head around is the intense denial of EV fires. Just the other day, there was a transporter fire where several EVs caught fire. The internet warriors came out in force from both sides, automatically blaming the cause on either ICE or EV, but the truth is, nobody knows for sure. One thing we do know, however, is that EV fires are harder to extinguish. So regardless of what started the fire, the fire damage is far worse due to the inability to put it out. You can't tell that to people like Jordan, though, because for some reason, it is seen as "anti-EV" when it's just an observation. This reaction is the epitome of his online content.

If you are reading this, Jordan, calm down, speak to people the way you would like to be spoken to, and understand that not everyone has to agree with you.

I had a look at your LinkedIn as well as your website, and the content there is so different. It was insightful, informative, and respectful—not childish like “Catching MacMaster rattled…” #JustSaying